it all began with a need for more creativity and freedom. midway through 2012, i traded sydney life and a career in fashion, for sunnier skies, island-living freedom, and a dream of creating a beautiful natural-focused 'bag brand' in bali.
this simple bag brand idea, quickly saw the need to cater for friends (entering motherhood) who were struggling to find cool, functional, and stylish nappy bag options — so the first emma baby bag was born.
little did i know, that within the first year of business, i too would be joining the ranks of mamahood, and become obi kinomi's core product tester and approver!
as it's often said — life changed instantaneously once my daughter arrived. priorities and focus shifted, in the best way, and we heard our beautiful mama community spoke and we listened, the focus of obi kinomi naturally evolved to cater for our fellow mama and baby community.
now firmly back home in australia, our production processes have evolved from working hands-on with our balinese dyeing and leather artisans. however we remain committed to creating wares that solve the quest for stylish and functional, affordable, and eco-conscious (better for both our earth and humankind) items for baby and mama.
sustainability through the use of naturally-sourced and recycled materials, small production runs, and manufacturing within ethical and fair practices, are the core of obi kinomi.
thanks for joining us on this journey through babyhood and beyond.
naomi x — designer / founder